International Business

Brian Wing on September 20th, 2010

Dateline: Nanjing, China In a “5 Star” Hotel, in the capital city of Jiangsu Province, the Sheraton Nanjing Kingsley Hotel & Towers, one might expect to be able to find a drinkable wine, however, you would be mistaken. I had the fortune of having my first visit to the country of China a few weeks […]

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Do you believe that adherence to the “marketing concept” is the right way to approach international markets? Why, or why not? Here is what netMBA.com defines as the marketing concept “The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than […]

Continue reading about Does the “Marketing Concept” work in International Markets?