Marketing
Hey who thought that anyone would actually be interested in what I have to say? Anyhow, Wayne Kelterer of A Long Pour (Fifty-two weeks with California Wine), a very cool blog about California Wineries and winemakers, asked some fun questions. Go over and check it out, you might just find some dirt on me! Wayne, [...]
Do you believe that adherence to the “marketing concept” is the right way to approach international markets? Why, or why not? Here is what netMBA.com defines as the marketing concept “The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than [...]
Continue reading about Does the “Marketing Concept” work in International Markets?
