Well, seeing how I’m working on my MBA I thought I’d start sharing some of my works.  Let me know what you think. Market Fragmentation vs Demographic Segmentation In this week’s articles we are faced with the challenges of addressing a constantly changing market segment or segments.  The economic downturn has made the consumer a [...]

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Thinking small to get big in a fragmented marketing world – DMNews.

Continue reading about Thinking small to get big in a fragmented marketing world – DMNews